The Key to Finding Your Niche
And How Important It Really Is to Your Success
When you begin your journey into the world of blogging, defining your niche is an essential step in the process. Whether you are an amateur blogger looking to start writing as a hobby or want to make an income off of blogging, identifying a niche is key to your success.
But what is a niche and why is it so important?
A niche is a speciality that caters to a certain demographic, interest, or market and it defines the overall topic of your content. Think of your niche as a theme that all of your blogs fall under.
Many upcoming bloggers operate under the misconception that identifying a niche early on isn’t necessarily important. After all, you would think that writing under a niche topic would be limiting, forcing you to write content that adheres to a certain theme with no room to branch out if the opportunity arose.
While a multi-topic blog may seem like a good idea initially, you will quickly discover that there are few benefits associated with writing about a large amount of topics. This can, for example, have a negative effect on how much traffic your blog receives. If you are blogging as a way to earn supplemental income, it should be bared in mind that traffic equals income. Multi-topic blogs don’t receive anywhere near the amount of traffic that niche specific blogs do.
So why is it important to find a niche when creating your own blog or website? Let’s talk about that.
The Benefits of Niche Blogging
If you are blogging simply as a hobby, feel free to write about anything as you see fit. Those looking to earn money off of their blog, however, should be careful to find a niche for their content. There are a variety of benefits found in niche blogging and these benefits are key to growing your blog and reaching your target audience.
#1- Establishing Yourself as an Industry Expert
One of the biggest benefits of niche blogging is the fact that blogging about a specific topic regularly aids you in establishing yourself as an expert on that topic. When discussing what it takes to be considered an expert blogger as opposed to an amateur hobby blogger, expert knowledge is a primary concern.
By dedicating your content to only one specific topic, you effectively position yourself as a leading voice on that area of interest. This is especially important if you are blogging in order to boost traffic to your website. Potential customers will be directed to your blog through search results in order to receive answers to their questions. Here, they will find a slew of valuable information on a variety of topics relating to that specific area of expertise. Your audience expects for you to be a leading voice in your industry and a niche-specific blog is one of the best ways to establish yourself as one.
#2- Building a Loyal Following
In order to fully understand the value of this benefit of niche-specific blogging, you should place yourself in the shoes of your readers. Let’s say that you ran a multi-topic blog filled with articles on a variety of subjects. Your blog includes content based around blogging, marketing, and fitness. A reader may find your blog thanks to an interest in fitness and found the content you provided to be educational, entertaining, and useful.
All good, right?
The next time that reader comes back to find more great fitness-related content, they are greeted with articles about blogging and marketing- something they have no interest in. This can be frustrating and will likely result in page abandonment. After all, they returned to your blog for information on their favorite fitness-related topics!
If you hope to build a loyal following of readers, and you should, you have to build a niche-specific blog. Readers with an interest in your niche will most assuredly come back to revisit your blog the next time they want to read high-quality content. This boosts the amount of returning visitors that your blog sees as well as build your subscriber base. As you might imagine, you can’t expect readers to subscribe to a blog that will frequently send them updates on topics they have no interest in.
#3- Fostering a Sense of Community
With a loyal following comes a sense of community. One of the main focuses of your efforts as a blogger or business owner should be creating a community based around your content. This makes your readership more likely to comment on and discuss your content with other readers, furthering the conversation and elevating the visibility of your content to new heights.
Having a specific niche to guide your content is central to creating a community of like-minded people around it. The key to more traffic and income as a result, is a community standing behind your content. Audience engagement is a great motivating factor to produce more high-quality content. After all, who can feel motivated to keep creating content if they feel like nobody is reading it? Do yourself a favor and decide on a niche early on!
It’s a simple fact: Google favors niche blogs that produce regular, quality content for readers. When generating content based around a niche, Google (like your readers) will view you as an expert on that topic. This goes a long way in improving your website’s search engine optimization overall.
Search engine optimization, or SEO, is the practice of increasing and improving the relevancy of traffic to your website through means of different methods centered around improving organic rankings in search engines like Google.
When crafting your content around a niche, Google will view your content as worthy of placement in search engine results pages, or SERPs, and increase your visibility. With greater visibility comes a greater chance that web users will click on your content.
Two very important factors that go into SEO are brand and authority. Google considers both of these factors important when deciding who gets the top spots on SERPs. For this reason, you’ll want to make sure that your brand is highly visible and that you are considered an authority in your field of interest. A niche blog is vital to addressing these concerns.
#5- Targeted Advertisements
This one is of serious interest to those of you who want to make a significant income off of your blog. Ad networks are the key to increasing click-through rate and, therefore, increase your income as a blogger. But in order to get the highest possible click-through rate on your blog’s advertisements, you’ll need for them to be targeted.
The key to earning clicks on your blog’s advertisements is to display ads that are of interest to your readership. The most surefire way of doing this is to feature ads pertaining to your content. Without a niche, your display ads will be for a variety of products and services with no targeted interest to improve your chances of winning a click. Remember, income is directly proportional to the targeted and direct traffic that you are receiving. Boost your income by finding your niche!
How to Choose a Niche For Your Blog
Now that you know the various benefits of defining a niche for your content, it is time to choose a niche of your very own. This can be a daunting task early on and you may find yourself scratching your head when thinking about what theme you should encompass all of your content around. So how can you choose a niche? Further, how can you choose a niche that is profitable?
As it turns out, there are a few different ways that you can go about identifying the best niche for you. Following these guidelines, you should have no problem deciding on a niche that you are not only excited to write about but that draws traffic and, as a result, income.
Pick Something You’re Interested In
I’ll let you in on a little secret: your readers can tell whether or not you’re passionate about what you’re writing about. Seriously, they can smell it like a shark smells blood in the water! For that reason, among many others, you need to make sure that the topic you are writing about is something you are both interested in and passionate about.
Starting a blog can be a lot of fun. From building your own website to writing your very first blog post, there is a lot of enjoyment to be had. Unfortunately, most people give up on blogging after just the first few months! Why? They didn’t enjoy writing about topics within their chosen niche.
While it may make sense to choose a niche that is profitable if you are trying to make an income off of your blog, operating solely with profit in mind can end up being counteractive. Without an interest in your topic, you’ll likely lose interest in it. Considering the fact that passion, hard work, and a frequent posting schedule are some of the strongest driving forces behind a successful blog, disinterest in your niche can pose all sorts of problems.
Think about your hobbies, likes, and dislikes when trying to decide on a niche. What gets you excited and ready to research and discuss? Go with your gut and follow that passion. It will lead you to a rewarding place in terms of a loyal following and income.
Do Your Research
As important as an interest in your chosen niche is, it is also important that you choose your niche with research in mind. This is essential to earning an income on your content. You have to make sure that your niche has a large enough market to actually acquire a readership. After all, if nobody is searching for your topic online, nobody will read it.
Once you have a few different niches in mind that interest you, it is time to see if there is enough interest in that topic in the online sphere to warrant producing content around it. Google Trends is a great way to get started.
Head to Google Trends and preform a search on your topic of interest. Google Trends will show you a graph of the interest in your topic based on the number of search queries on related topics. Let’s look at an example of this so that you know what you’re looking for.
Let’s say that you have an interest in backpacking and want to know whether or not you can expect a high amount of traffic based on backpacking topics. We’ll head to Google Trends and look for the trend-line data. I highly recommend setting the time range to the past 5 years so that you can get the best idea of how the amount of interest surrounding this topic has come and go over a reasonable period of time.
As we can see from looking at the trend-line, interest surrounding the search term “backpacking” seems to follow a trend of a high amount of interest in the spring and summer months with dips in interest in fall and winter. Still, this is a consistent trend and you can expect for backpacking to show sharp increases in interest within different annual periods. But if you are hoping to see the highest amount of traffic, you’ll want to choose a niche with a stable amount of interest that is in an upward swing. For this, let’s look at a different search term.
Let’s say that you have an interest in astrology and want to build a blog based around that niche. Again, we’ll visit Google Trends and enter the search term “astrology” in and take a look at the trend-line.
Interest in this search term appears to be much more stable over a 5 year period than our previous example. As you can see, interest in this topic has remained consistent and even appears to be approaching an upswing. This is the kind of trend-line we’re looking for. Not only does the search term of “astrology” appear to be on an upswing, but it is easily verifiable that this topic will remain a source of high traffic for years to come. This is helpful in assessing the longevity of your content.
After running your niche ideas through Google Trends, it is likely that you have narrowed down your choices significantly. Still, there are two more steps to follow to ensure you are picking a niche that is not only relevant to web users but profitable for you.
The next step in finding your niche is to see what amount of competition you have on your desired topic. To do so, search for your topic on Google and see how many search results are returned.
If we use “astrology” again, we’ll see that there are millions of results returned for this search term. Now, it is important to keep in mind that “astrology” is a very broad search term to target. There are literally millions of websites competing for it! In order to see the best organic ranking results possible (and the most traffic in turn), we’ll want to choose a more specific niche.
For ideas, scroll down to the bottom of Google and take a look at the related searches. Choose one of those and see how many people are searching for these related search terms each month. Choosing a term that sees a smaller amount of searches each month will help you in having less competition and, therefore, increase your chances of driving traffic to your blog. Adwords Keyword Planner is one of the best ways to see how many people are searching for a term each month.
Not only will Adwords Keyword Planner show you how many searches a term gets per month on average but it will also tell you if competition for this term is high or low. Choosing a term that is less popular will go a long way in helping you compete with other websites and blogs.
Is It a Profitable Niche?
Ensuring that your niche is profitable is vital to your success in earning money from your hard work as a blogger. To do this, you can perform another simple Google search. Search for your decided term and see if there are any businesses or brand advertising for the term. If there are, you can reasonably assume that this is a profitable niche for you to blog about. All that’s left is to build your website, create high-quality content, and market your blog to your target audience!
Time to Get Blogging!
Have you chosen a profitable niche and created your own website? Time to get started! Blogging is all about having fun and working smart. With enough dedication to your brand and hard work, you’ll soon amass a following of loyal readers who can’t get enough of your content. Good luck!
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